About Midea America:

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance. 

Job Summary:
To help continue our growth in north America we are seeking we are seeking a motivated and detail-oriented CMI Quant Researcher to join our Consumer & Market Insights team focused on laundry products. You will collaborate with passionate researchers, designers, and engineers to understand consumer needs, identify innovative solutions, and contribute to the development of the next generation of Midea laundry products.

Key Responsibilities:

Data Gathering, Analysis, and Synthesis:

• Collect and manage data from a variety of sources, including market reports, consumer panels, competitive benchmarking, and syndicated platforms (e.g., TraQline, OpenBrand, Statista).
• Analyze and synthesize qualitative and quantitative data to uncover consumer insights and market trends that inform product and business strategy.
• Conduct secondary research, literature reviews, and web-based exploration to support ongoing research initiatives.
• Translate research findings into actionable recommendations and clearly communicate insights to cross-functional teams.
• Manipulate large datasets to identify patterns and support data-driven decision-making.

Questionnaire and Research Design:

• Create simple research briefs that describe research methods to overseas teams.
• Plan and forecast research activities and update research planning documents.
• Design and develop questionnaires and surveys for various research projects.
• Support the creation and implementation of research methodologies.
• Identify new tools and platforms that improve research efficiency and communications of findings to external teams.
• Develop and execute market research initiatives, such as segmentation studies, pricing research, and concept testing.
• Work with stakeholders to refine research objectives and ensure alignment with business needs.

Research Equipment and Stimuli Management:

• Help manage and maintain research equipment and materials.
• Assist in setting up and conducting experiments and studies.
• Organizing Data and Research Repositories:
• Maintain organized and accessible research databases and repositories.
• Ensure data integrity and accuracy across all research activities.

Coordinate with External Research Vendors:

• Obtain and gather quotes from vendors.
• Manage communication with recruiters.
• Collaborate with external market research firms to conduct large-scale quantitative and qualitative studies.

Eligibility Requirements:

• Must be able to work on-site in Louisville, KY and have reliable transportation to/from work.
• Ability to work 40 hours per week.

Qualifications:

• Degree in Marketing, Business, Psychology, Statistics, or a related field.
• Strong understanding of basic survey creation and research design.
• Ability to synthesize disparate information sources into meaningful and actionable recommendations and business strategy.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to quickly and easily summarize, integrate and interpret both qualitative and quantitative data.
• Experience with survey platforms (SurveyMonkey, Qualtrics, Conjointly).
• Ability to conduct basic data manipulation, analysis and visualization (constructing pivot tables, hypothesis testing, correlations, and descriptive statistics).
• Interest in learning and applying new research techniques and disciplines is a must.
• Strong experience in large dataset manipulation and analysis, including data cleaning, transformation, and visualization.
• Ability to analyze and interpret market trends to provide actionable insights for business strategies.

Preferred Qualifications:

• Background using ML/AI to summarize and quantify qualitative data is helpful.
• Basic knowledge of common languages to wrangle, summarize, and analyze large data sets (Python, R, SQL) is a strong plus.
• Experience with market research analytic tools a plus but not required.
• Previous experience in a research or data analysis role is beneficial but not required.
• Familiarity with syndicated data sources such as Nielsen, IRI, or NPD is a plus.
• Knowledge of business intelligence tools and dashboarding tools such as Power BI, Tableau, or Google Analytics is a plus.
• Experience in market research methodologies, including consumer behavior analysis and competitive intelligence.
• Experience in household appliances.