Senior Brand Manager

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America is dedicated to providing practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance to make your life a little easier.

Role Summary

The Senior Brand Manager leads end-to-end marketing for a core product portfolio across Air Conditioning, Home Comfort, and Small Appliances—owning how our brands shows up across digital, retail, and in-store environments.

This role is focused on exceptional execution—translating product and consumer insights into breakthrough go-to-market strategies, high-converting content, and best-in-class retail experiences that win where it matters most: on the shelf and at the moment of decision.

This role will be located in Parsippany, NJ and report to Head of Marketing, Midea America.

Roles and Responsibilities

1. Go-To-Market Leadership

• Lead end-to-end GTM for new product launches and key initiatives
• Develop clear, differentiated positioning and messaging frameworks
• Orchestrate integrated execution across digital, retail, and owned channels

2. Consumer-Centric Storytelling

• Turn complex product features into simple, compelling, “must-have” benefits
• Ensure consistency and clarity across all touchpoints: PDP, packaging, retail, and campaigns
• Champion the voice of the consumer across all marketing outputs

3. Channel & Retail Excellence

• Partner with Sales to tailor marketing plans by channel (Mass, Club, DIY)
• Translate brand strategy into channel-right execution that drives conversion
• Lead development of retailer-specific marketing plans and content to win at key accounts

3. Digital Shelf & Content

• Own development of high-performing PDPs and digital content
• Translate product features into benefit-led messaging that converts
• Continuously optimize content based on performance data, ratings, and reviews

4. In-Store & Packaging Strategy

• Own in-store experience from packaging to shelf presence
• Develop packaging that clearly communicates value, simplifies decision-making, and stands out in a crowded aisle
• Partner with Sales and Retail teams on merchandising, displays, and in-store storytelling

5. Club Channel Leadership

• Lead packaging and value-story development for Club (e.g., Costco, Sam’s)
• Optimize for high-velocity, limited-SKU environments with clear, compelling “why buy” messaging
• Ensure execution delivers against Club shopper expectations: simplicity, value, and instant clarity

6. Cross-Functional Leadership

• Partner with Product, Sales, eCommerce, and Creative teams to deliver best-in-class execution
• Influence without authority to drive alignment, speed, and quality

What You Bring

• Bachelor’s Degree a must
• 8-10+ years in Marketing (Home Comfort, CPG, durables, appliances, or similar)
• Proven ability to lead product launches and GTM planning
• Ability to simplify complex products into clear, compelling consumer messaging
• Experience in retail and channel marketing, including in-store execution
• Fast, flexible, resilient, with a “can-do” attitude
• Strong written and oral communication skills
• Ability to self-manage projects and thrive in a fast-paced, start-up environment.

Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.