Trade Marketing Coordinator

Midea Group is one of the world's largest groups in the home appliances and HVAC solutions industry. Every day we work to make life easier, more efficient, and more connected. Our culture is built on innovation, collaboration, and operational excellence, and we believe in the power of our people to drive meaningful change.

Objective of the Position:

Develop and implement Trade Marketing strategies focused on increasing the visibility, rotation and market share of the white goods, rac and small appliances categories in the retail and traditional channels. He will be responsible for ensuring flawless execution at the point of sale (Perfect Store and Flooring) through the management of promotion, BTL activations, additional displays, and POP materials. This role must ensure that the consumer experience at the point of sale is consistent with brand and sales objectives, ensuring strategic alignment with the commercial, marketing and product teams, and adapting actions to the particularities of each channel and type of customer.

Main Responsibilities:

· Design the Trade Marketing strategy by channel (retail and traditional), aligned with commercial and marketing objectives.

· Define the annual and monthly sell out plan by Channel, zone and customer, including priorities by customer, format and category.

· Establish the standards of Flooring and Perfect Store, ensuring clarity in assortment, fronts, displays, prices and POP material.

· Build activation plans at the point of sale (promotions, exhibitions, launches) in coordination with Marketing and Sales.

· Manage and follow up on the promoter teams at the points of sale.

· Analyze the performance of strategies through KPIs of sell-out, traffic, exhibition and participation at the point of sale.

· Generate market intelligence in the channel: competitor behavior, prices, promotions, exhibitions.

· Collaborate with the marketing area for product launches, promotional campaigns and alignment of brand messages.

· Management and execution in stores nationwide (coverage, compliance, displays).

· Define objectives, focus and execution KPIs for BPO. Implementation of trade plans by channel, in alignment with the commercial area.

· Tracking of hard trade KPIs: such as sell out, distribution, exhibition share, ROI of activations and execution per POS.

· Operational capacity, to ensure consistent and fast execution in retail.

Position Requirements:

· Professional in Marketing, Business Administration, Industrial Engineering or similar.

· Minimum 5 years of experience in Trade Marketing, with a focus on categories such as home appliances, technology or consumer

· In-depth knowledge of the retail channel (department stores, specialized chains) and traditional channel (distributors).

· Experience leading advocacy teams and coordinating with external agencies.

· Advanced management of Excel and analysis tools; knowledge of Power BI or reporting tools desirable.

· Ability to work transversally with the areas of sales, marketing, logistics and product

· Advanced English proficiency, with the ability to communicate effectively in professional settings.

Key Competencies:

· Leadership and team management

· Strategic Thinking and Business Approach

· Effective Communication and Interpersonal Relationships

· High analytical and decision-making skills

· Creativity applied to the point of sale

· Proactivity and achievement orientation

· Negotiation and management of multiple simultaneous projects

Why Midea?

Because we are a global company with a regional mindset. Because your talent knows no boundaries. And because we are building a smarter, more connected, and more human future for millions of people around the world

At Midea Andes Region (Colombia- Bogotá D.C.), we believe diverse teams build better solutions. We are proud to be an equal opportunity employer and are committed to a workplace where everyone is respected, valued, and empowered to grow.

All qualified applicants will be considered without regard to race, ethnicity, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other characteristic.

Join us and be part of a team where your talent makes the difference!

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need. 

Midea Andes Region (Colombia- Bogotá D.C.). is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.